Instagram Growth in 2025: What Small Businesses Need to Know
In 2025, Instagram is more than just a photo-sharing app—it’s one of the most powerful marketing tools for small businesses. With the right strategy, you can increase your visibility, build trust with your audience, and turn followers into loyal customers. At Walla Walla Marketing Solutions, we specialize in helping local businesses create content that actually converts. Here are the top Instagram growth tips for July 2025 that every business owner in Walla Walla and beyond should know.
Use Trial Reels to Test Content Before Going Live
Trial Reels are Instagram’s newest feature for testing content with fresh audiences, especially non-followers, before pushing it to your main feed. They’re perfect for:
Testing new hooks, captions, and thumbnails
Experimenting with audio and editing styles
Trying out creative ideas without risking your current engagement
Why it matters: Instagram’s algorithm promotes Trial Reels to new audiences, making it a great tool for small business owners to see what resonates outside their existing follower base.
Volume = Visibility on Instagram
If you want to grow your business on Instagram, consistent posting is key. The algorithm works like a feedback loop: the more you post, the more data you gather to refine your content strategy.
Post at least 3–4 Reels per week
Study what gets saved, shared, and followed (not just liked)
Don’t delete underperforming posts—analyze them
Why it matters: For small business owners in Walla Walla and beyond, consistency leads to increased reach, brand recognition, and higher conversions.
Build Trust in Your Niche
To grow your Instagram audience and convert followers into customers, you need to build trust.
Focus on one core message and repeat it
Use language your audience connects with
Create series-style content to keep people coming back
Show your face regularly—people connect with people, not just brands
Why it matters: Trust is the foundation of social media marketing. The more your audience sees you as the go-to expert in your niche, the more likely they are to engage and buy.
Understand Which Content Converts Best
Not all Instagram content performs the same.
Motivational posts usually get high views but lower follower growth
Educational content tends to get fewer views but builds loyal followers
Why it matters: If you want brand awareness, create motivational content. If you want long-term customers and higher conversion rates, focus on educational content that provides real value.
Follow the 2025 Instagram Growth Protocol
To grow your business on Instagram in 2025, use this simple framework:
Post content that solves problems, tells stories, or educates
Reply to every comment and DM to increase engagement
Engage with 10–20 people in your niche daily
Save and remix content that’s performing well in your industry
Repurpose your top-performing posts every month
Why it matters: Small businesses in Walla Walla can use this protocol to create consistent growth and build a strong online presence that drives sales.
Ready to Grow Your Business on Instagram?
At Walla Walla Marketing Solutions, we help small businesses craft content strategies that increase engagement and turn followers into paying customers. Whether you’re a startup or an established business, Instagram can be one of your biggest growth tools when used strategically.
📩 Contact us today for a custom Instagram content plan or DM us on social media! And if you know a small business owner who needs these tips, share this blog with them.