📁 Client Portfolio: Walla Walla Music Fest / Walla Walla Crash Fest

Industry: Music & Live Events
Website: wallawallafest.com
Scope: Branding, Marketing, Event Promotion & Ticketing Support

Walla Walla Music Fest is a multi-day celebration of live music, cars, community, and local business. From bold graphics and targeted promotions to day-of materials and back-end logistics, I’ve supported every aspect of this growing festival’s presence—online and offline.

🎯 Marketing & Promotion

Full social media management for the main festival and sub-events (Faith & Family Night, Best of Walla Walla Car Show, vendor promotion, Crash Fest, and more)

Designed and scheduled platform-specific content across Facebook, Instagram, and YouTube

Launched and managed targeted email campaigns to drive ticket sales and vendor sign-ups

Oversaw YouTube channel content, including artist promos and recap reels

🖥 Website & Digital Assets

• Built and maintained the Squarespace website, including event schedules, artist pages, FAQs, and updates

• Designed branded landing pages for key announcements and CTAs

🖨 Print & Visual Design

• Designed event T-shirts, flyers, postcards, posters, and day-of event brochures

• Created and placed newspaper ads in partnership with local publications

🎟 Ticketing & Vendor Coordination

• Designed branded event tickets and managed Eventbrite listings and reporting

• Built and organized vendor application forms for both Walla Walla Music Fest and Crash Fest via Google Forms

• Streamlined vendor sign ups and handoff for smooth day-of execution

🎤 Artist & Media Relations

• Served as direct point of contact with artists and their teams to ensure all promotional materials aligned with branding and contract terms

• Coordinated artist promotions across social platforms and printed materials

• Scheduled and managed professional photography and videography to capture both behind-the-scenes and day-of content

• Organized press coverage and media outlets to maximize event exposure

📆 Event Day Execution

• Managed day-of coordination for setup, media, vendors, and performers

• Supported on-site logistics to ensure a polished experience for attendees and artists alike

• Maintained real-time updates across social channels and supported vendor/staff needs throughout the event

With a blend of creativity, logistics, and attention to brand integrity, I helped elevate Walla Walla Music Fest from a local event to a growing regional destination.